GO JAUNTLY
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Strategy
GO JAUNTLY is a UK BASED platform that promotes and facilitates walking and outdoor exploration. Its primary purpose is to encourage people to connect with nature, improve their well-being, and build a sense of community.
My team was tasked with expanding their outreach and community, completing rigorous analyses in order to explore the potential of expanding their market.
COLLABORATORS: yutong gelrye , OLIVIA HANNING
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Our research led us to picking Hong Kong as the new international market to explore. From here, we pitched two concepts, one involving a total app upgrade and the other using pop up events and partnerships to increase app traction.
